The Unlikely Journey That Led Me Here
Hi, I'm Mateo Obando.
I didn't start out knowing I would help ecommerce brands reach their full potential. In fact, I was sitting in a London basement hostel that rattled violently every five minutes as the subway passed three floors below. I had turned the building's dank, windowless kitchen—which perpetually smelled of reheated meals—into my makeshift office. While fellow travelers came and went, I remained hunched over my laptop for 18 hours a day, obsessively analyzing ecommerce stores and mapping out patterns that would later become the foundation of my business.
When I first got into marketing, everything felt like a complete mess—I didn't understand a thing. I was supposed to join the family business, take the secure path. But something inside me kept pulling in a different direction.
So I made a decision that changed everything.
I started studying like crazy—reading books, buying courses, attending seminars, and investing everything I could in mentorships and programs from the best in the industry. I even took out loans just to learn from the true experts.
Those long nights in London weren't glamorous. I analyzed hundreds of online stores, tracking patterns, identifying what worked and what didn't. I filled shopping carts and abandoned them just to study the follow-up sequences. I clicked through endless checkout processes, mapping out the customer journey of successful stores versus failing ones.
The deeper I went, the stronger my passion grew.
But it wasn't until I started helping real businesses that everything truly fell into place. The more I worked with ecommerce brands, the more I realized:
this is what I was born to do.
Today, through EcomLaunch, I help store owners transform their businesses using strategies I've developed from working with dozens of successful ecommerce brands.
Your store could be next.
More Than Just Growth... A Real Partnership
Business Is About People —And That’s Why I Love It
Two things are clear to me: I love business, and business is about people. That includes my own personal growth, the business owners I work with, and the relationships we build along the way. One of the reasons I love working with business owners like you is that we understand each other. We know what it takes to build something from the ground up, to take risks, to problem-solve when things don’t go as planned. I enjoy every part of it— thinking about strategy, solving problems, finding better ways to do things, and collaborating to make growth happen. And seeing my clients’ reactions when they realize their business is growing, their revenue is scaling, and their hard work is paying off —that’s what makes it all worth it.
Why We’re Different (Even Though Everyone Says That)
Let’s be honest—every agency claims they’re different. I wasn’t going to say it, but we really are. 😆 You’ll notice it from our first conversation. We don’t just try to sell you a service —we try to help you and your business by giving you the right tools to grow and guiding you every step of the way.
We don’t force sales —we see if we’re a good match.
We don’t just “run ads”—we build a full growth strategy designed for your specific business.
We don’t just work with anyone—because when we come in, we push things hard, and it needs to be a true collaboration.
When we work together, we treat your business like it’s our own—that’s just how I like to do things.
🤝 The Real Goal: Making Money & Enjoying the Process
Let’s be real— the ultimate goal is to make more money. That’s not superficial. It’s about the work, the time, and the commitment it takes to actually achieve that.
More sales = real results.
That’s why we’re here. But it’s not just about the numbers. It’s about building great relationships and actually enjoying the process.
Because, let’s be honest, making money while working with people you don’t like? That’s okay… but making money while actually enjoying the process? That’s so much better.
📌 Ready to see how we can help your business grow?
Why we built the EcomLaunch Army — and how it helps you.
EcomLaunch Army was created so ecommerce entrepreneurs like you can stop feeling stuck and start moving faster. Each GPT assistant was designed to help with a real challenge — from ads, pricing, SEO, and automation to conversion, funnels, and analytics. They're here to give you expert guidance in seconds, so you can focus on growing your business and making decisions with confidence.
